Our Perspectives
Here are a few articles that highlight our perspectives on various topics (click below to read).
The Key Enablers: The Human Side of Marketing Command Centers
This article focuses on the human side of transformation — the soft skills, leadership principles, and change management frameworks that will determine whether marketing leaders thrive in the AI era or get left behind.
The Marketing Command Centers: A New Operating Model for Marketing in the Gen AI Era
This article introduces a new operating model for marketing — one that allows CMOs to reposition marketing as a strategic powerhouse within their organizations.
Sponsorship Activation Strategies that Drive Maximum Exposure for Financial Services
In my article for BAI Banking Strategies, I break down Sponsorship Activation Strategies That Drive Maximum Exposure for Financial Services — because whether it’s the Super Bowl or your local sponsorship, ROI isn’t automatic — it’s activated.
How Gen AI is Reshaping Bank Marketing
Conversation with Jim Marous on the “Banking Transformed" podcast on ways generative AI is revolutionizing bank marketing -- From enhancing customer experiences to driving more personalized marketing strategies, the potential of AI to transform marketing is immense.
The Three Most Common Mistakes in Brand Marketing
Learn how to avoid common pitfalls like changing creatives too soon, inconsistent sensory branding, and low brand attribution. Packed with real-world examples, this guide offers actionable insights to help your brand cut through the noise and stay top-of-mind.
Maximizing Results with a Test-and-Learn Framework
Explore how a test-and-learn approach can unlock the full potential of performance marketing. Discover actionable strategies to drive continuous improvement, optimize campaigns, and achieve measurable growth in an ever-evolving digital landscape.
Can AI Explore into the Unexplored?
AI can amplify human intuition to unlock uncharted frontiers. Go beyond the “known unknowns” to explore the “unknown unknowns.” This isn’t about simple automation; it's about AI collaborating with human creativity and judgment to create something greater than either could achieve alone.
Marketing: The Ultimate Whole Brain Discipline
We know what the CFO, COO, and CHRO do — but the CMO? That role’s a complex dance between art and science, creativity and data. it’s not enough to be left-brained or right-brained. To be an effective CMO today, you have to master both.
Driving Growth through Digital
Abbas Merchant, Executive Vice President and Chief Marketing Officer of Regions shares his perspectives on driving growth through digital and data.
Marketing Musings
Marketing Musings: Insights, Ideas & Provocations
Marketing is equal parts art, science, and strategy — constantly evolving in response to shifting consumer behavior, emerging technologies, and competitive pressures. Marketing Musings is where we explore these dynamics in real time, sharing sharp insights, bold ideas, and thought-provoking perspectives that challenge conventional thinking.
From the impact of AI on marketing to brand strategy, data-driven decision-making, and the future of customer experience, these reflections are designed to spark conversation, inspire innovation, and help growth-minded leaders stay ahead of the curve. Whether it’s a fresh take on industry trends or a deep dive into a strategic dilemma, Marketing Musings is our space to think out loud and push the boundaries of what’s possible in marketing today.